Overview
While walking around my town center, I stumbled upon a shop which lacked any significant branding, and after talking to the owner, we discussed the possibilty of a complete rebranding overhaul, from colour palette, logo, social media templates etc.
Approach
Rebranding YumYum developed the thought process in my design process, the idea of the cutesy name "YumYum" was contrasted heavily by the current branding, it was this that i used as my jumping off point and developed the mascot, while keeping the some of the orginal colours, I developed a logo, shopfront mockup, brandsheet, and social media templates for the shop to utilise moving forward
